Google’s Digital Marketing Platforms Are Changing

Google Ads, Marketing Platform and Ad Manager represent a simplified new toolset for its advertising, marketing and publishing packages Since Google Adwords was unleashed on the world in 2000, so much has evolved in the digital marketing world.  Who could have foreseen the emergence and dominance of social media?  Who knew that video and images...
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Types of Link Building for Enhanced SEO

What is Link Building?  So you keep hearing about this “link building”, but you’re not sure exactly what it means.  Not clear if it’s worth exploring, or how to exploit it?  Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search...
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