How to Persuade Potential Clients to Choose Your Services and Not Your Competition
Getting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading potential clients to choose your services over your competition.
Build a presence online
These days it is absolutely necessary for a company to have its own website. When potential clients want to find out more information about your products and services, the first place they’ll go is to the Internet. Clients usually prefer to check your website first because it’s more convenient – they can get the information they need at any time without the inconvenience of contacting a company representative directly. After spending time on your website, then clients can make an informed decision about proceeding with your company
There are a variety of ways that potential clients may be referred to your website. Perhaps they’ve heard of you from a friend or saw a print advertisement. But the most effective way to direct customers to your site is through search engine results.
Have you ever heard the saying “80% of success is showing up”? Well, the same is true for search engines. In order to be successful at driving more customers to your site, you need to show up in the search engine results.
There are a couple of ways you could show up in search results. The first way is to have Google, Bing, or Yahoo associate relevant search terms with your website. For example, if you are a real estate agent it is extremely important to appear in the results for search terms such as “real estate agent,” “buy a house,” and “apartment for sale,”. This applies to all other professional services as well.
So how do you make sure that search engines recognize that these keywords apply to your website? Simply building a website is not enough. You need to develop an effective search engine optimization (SEO) strategy, which can be done through a professional SEO agency. A professional SEO agency can help your website rank higher in search engines so that clients will be able to find you more easily.
Another method you can use to ensure that clients find your website is to use Google AdWords. Google AdWords is a program where you can buy ad space at the top of the search results page for certain keywords. This can help your business grow whether you’re a small florist store or a multinational corporation. The downside, however, is that customers often trust search results that appear organically instead of those that have been paid for directly.
Know your customer
In order to make sure that clients choose you over the competition, you should know who your customer is. It is best to have a targeted message that is tailored to your audience. The more you can personalize your products and services to fit the desired audience, the more likely it is that customers will respond.
The end goal is not just to sell something to your client, it is to fulfill a need. Take some time to consider what your customers’ needs are. How will your products/services help them? What are the benefits for your clients? Then you need to make sure that the content on your website and promotional materials convey this message clearly. By connecting with the client and demonstrating how you can help, you are increasing the chances that they will want to work with you in the future.
Show that you’ve provided valuable service to others
Unfortunately, in today’s society people often doubt the veracity of claims made on the internet. Customers want proof that your company will reliably provide the services described on your website. That’s why it’s vital to offer social proof.
Social proof is when people take cues from others to determine their actions. For example, many people look at online reviews before deciding whether to purchase an item or not. You may not offer a ratings system to your clients, but you can provide them with testimonials. By presenting multiple testimonials from past clients on your site, that will confirm to potential clients that the products and services that your company provides are valuable.
Offer a guarantee
Another way to encourage clients to choose you over your competition is to offer them a guarantee. If customers are wavering and unsure about which company to hire, they will feel more secure giving their business to a company that provides them with a written assurance of quality.
Establishing your business and building your client base can be difficult. There is a sea of competition out there but there’s no need to feel overwhelmed. By developing an online presence, ranking in search engine results, and demonstrating your value to clients, you’re well on your way to a thriving business.
Build Clients Trust
Clients tend to avoid dealing with persons or companies that they don’t trust. Building a healthier client relationship can be an asset in convincing, persuading, and winning clients.
It is not hard to build trust in a business relationship. There are few issues that you have to consider in order to secure your clients trust. Your blog must project the notion that:
- You honestly have something of value to offer to the relationship.
- You show true interest in your clients. Curiosity about people is a crucial element of relationship building.
- You enhance consistency. Your behavior must be consistent and persistent over time.
- You approach selling as a way of helping the customer. See to it that your mission is to determine the real areas where you and your client can work together.
- You are open to the idea that in some situation the customer might be better served elsewhere. This will convince the clients that you have their best interest at heart.
- You show real integrity. Never promise what you can’t deliver.